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LoyaltyLion not only allows their customers to white label the software, but they can even choose their own loyalty program name and fully customize it. There are several pricing tiers available, but white labeling isn’t an option unless you go for the Advanced tier or beyond.

A white label marketing service is where marketing services are subcontracted. This is when another agency, freelancer or production house does (part of) the work. Yet you offer it as your services.

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White label software doesn’t just have to be for marketing or aesthetic purposes. Marketing agencies will often white label reports from their business intelligence (BI) or marketing software to keep their process proprietary. This way, other agencies attempting to poach your clients won’t get your strategy.

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AgencyAnalytics is a completely white-labeled reporting platform you can pitch as your own. Monitor and report on all of your clients’ marketing campaigns from a single dashboard. Notable features of this white label reporting tool are:

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With more clients / services sold, you can often get a substantial volume discount. No matter the model, one thing is always certain. You can customize the product with your own branding or your client’s branding.

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Another company that offers white labeled software is LoyaltyLion — though their platforms are consumer-facing. LoyaltyLion provides customer loyalty program solutions to ecommerce companies like Overtone, Cupshe, and Lively by offering custom design resources that provide an on-brand experience.

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